Thursday, January 03, 2008
Okay, I'm going to combine what should be two posts because I'm lazy and pretty exhausted (pretty much no sleep because the skyscraper construction next door has phased to the loud dumping of debris from large heights).
I picked up a copy of Wired from Borders the other day on a whim - somehow it has become less than essential reading in recent years, but this issue was a particular treat. The internals have gone through a makeover that makes the mag much more readable (and it's easier to tell what is an ad and what is an article). There's a huge focus on green articles, which I find really interesting - I tend to read those most voraciously lately. And finally, to cap it off, there was a nice, if short, article on Michel Gondry and "Be Kind, Rewind". He's hit mainstream media! And he is portrayed correctly as the very American Maverick he is (happily screwing with Hollywood convention).
Onto the second part of the post! The hemi-post! (Yup, I gotcha, less caffeine). On January 2nd I filed the paperwork to form my second company (after the ill-fated Sky River Web Development). It's called Candent Media - a vague enough name to apply to pretty much anything I do or want to do in the future. "Candent" is an obscure English word that means "giving off light". It's related to words like incandescent (giving off light from within). I think it sounds comforting, sophisticated, and vague - the attributes I was looking for, but couldn't get in the first 50 or so words I tried, but were already taken - by media companies no less. Little one-ups just like me, all over the globe. My second choice (after "fierce") was "Mixed Media", but no, that was taken by a company in Honolulu no less. After six hours and a futile tangent into the naming schemes of Greek nymphs, I ended up with candent. I like it, so nah-na-na-nah.
I picked up a copy of Wired from Borders the other day on a whim - somehow it has become less than essential reading in recent years, but this issue was a particular treat. The internals have gone through a makeover that makes the mag much more readable (and it's easier to tell what is an ad and what is an article). There's a huge focus on green articles, which I find really interesting - I tend to read those most voraciously lately. And finally, to cap it off, there was a nice, if short, article on Michel Gondry and "Be Kind, Rewind". He's hit mainstream media! And he is portrayed correctly as the very American Maverick he is (happily screwing with Hollywood convention).
Onto the second part of the post! The hemi-post! (Yup, I gotcha, less caffeine). On January 2nd I filed the paperwork to form my second company (after the ill-fated Sky River Web Development). It's called Candent Media - a vague enough name to apply to pretty much anything I do or want to do in the future. "Candent" is an obscure English word that means "giving off light". It's related to words like incandescent (giving off light from within). I think it sounds comforting, sophisticated, and vague - the attributes I was looking for, but couldn't get in the first 50 or so words I tried, but were already taken - by media companies no less. Little one-ups just like me, all over the globe. My second choice (after "fierce") was "Mixed Media", but no, that was taken by a company in Honolulu no less. After six hours and a futile tangent into the naming schemes of Greek nymphs, I ended up with candent. I like it, so nah-na-na-nah.




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