Sunday, October 29, 2006
It's already having a huge impact on media, as well as advertising which is closely tied to media. TV is deeply affected by viewership - it's already highly fractured because of so many channels, and now it has to compete with the far more satisfying experience of the web (not to mention DVDs). TV producers are scrambling to slap together porgramming they think will appeal to the ever shrinking broad audience. The new show "The Nine" is a perfect example - it's on after "Lost" (its deeply geek origins place that TV history), but The Nine is a bland drama candy coated in a thriller premise - I have no idea what it's about, I don't care about the characters, and it brings me no value whatsoever. I saw two episodes and it just makes me think that it was regurgitated from the mind of a figure-happy accountant with a production credit. That's probably way to harsh - it's ably done, well acted, well filmed, etc, etc, but a TV show should either entertain, say something, or both (and at least hook you in the first episode - no point saving the entertaining bits for the second season).
Back to the coccoon. Two of my favorite shows, BG and SG-1 are getting terrible ratings - even with rapid fan bases and fantastic reviews. Battlestar Galactica is by far the best thing on TV, right now, and perhaps ever. However, its ratings are sliding - people are blaming Tivo, but that's not the problem. BG's core audience is geek - the early adopters of pretty much any technology, and geeks are on the web, being parts of communities, contributing incrementally to culture, creating new apps, instead of slavishly staying glued to the tube like good little consumers and sucking in the daily recommended dose of nationally branded ads. BG and SG-1 are just the canaries in the televised cave. They won't die though - they're on iTunes. I wonder how many times "The Nine" has been downloaded in comparison.
The TV is going away. Years ago, WebTV came out to great applause, but soon fizzled. Who wants to surf the web from the TV? But TV content is perfect for the web - it'll just get swirled into the ecletic mix, and surfers will get whatever they want, when the want it (mostly), however they want it. Have it your way. TV boxes will probaby persist (for sports, or family time viewing), but the tube will no longer be the primary conduit for media in the house. For geeks it isn't now.







